The Software & Marketing Communications Blog | Rock & Code

Thinking Smart TV Or Why TV Apps Can Give You Much More Than 15 Minutes Of Fame

2012-05-11T00:00:00Z

Smart TV apps might offer you a whole buffet of possibilities to take your brand to the next level! Be quick and explore a realm, which has a lot to offer to smart bussinesses, agile developers, and savvy marketers!

Six Self-Inflicted Entrepreneurial Wounds That Can Kill Your Business

2012-04-06T00:00:00Z

Sometimes, clients walk away and they look back in anger. Whereas there are times when we did nothing to deserve that kind of attitude, once in a while we are the ones to blame for blowing it. If you want to avoid such unpleasant situations and you would like to push your business endeavors forward, then keep reading! You might find this piece useful!

5 Sure Signs Your Innovative Marketing Strategies Are No Good

2012-02-29T00:00:00Z

Constant innovation and reinvention are part and parcel of staying a business. Yet, innovation could be a double-edged sword especially if it is fatally flawed. In fact, faulty innovative marketing strategies, could really get your organization in trouble! Gotta watch out for the signs! Reading this article will allow you to spot them!

10 Business Lessons From The Entrepreneurial Trenches

2012-02-09T00:00:00Z

Running a company and staying on top of the game could be difficult. Often, we make a lot of mistakes and we wish we had known better. Find out more about the top 10 mistakes we learnt from over the course of the last year! Attention! Read on and make sure you do not repeat them!

How To Best Introduce The Geeky QR Codes And Make Them A Significant Element Of Your Marketing Strategy

2012-01-25T00:00:00Z

QR codes seem to be everywhere! You see them on business cards, they pop up on billboards, they get featured in magazines, and you can even find them on beverage cans or dumpsters. Yet, have you mastered the art of using QR codes? Are you aware of the most common mistakes people make when using this marketing tool? Read on to find out how to avoid falling into certain QR codes related pitfalls!

Into the Clutches of Arrogance or How to Ruin Your Business for Beginners and Pros

2011-12-13T00:00:00Z

You think you are a business rock star from Mars and nobody should dare come your way? You believe you are always right and you are the reincarnation of Steve Job? Think again. You might be just a bit overconfident!

Gamification of Mobile Marketing: Let's Play

2011-11-18T00:00:00Z

Are you a marketing pioneer? Are you ready to take your marketing communications strategies to the next level? Then check out what gamification can do for your business! It can be a lot of fun!

The Morass of Gaming or How to Develop a Mobile Game That Does not Suck

2011-10-26T00:00:00Z

Are you in for a grand slam on mobile stores? Then forget ordinary mobile applications and make and extraordinary mobile game! Yet, it is not as easy as it sounds and only a handful of mobile games make it to the top. You wonder why? Well, read on to find the answers for yourselves!

Spinal Tap Marketing Contradictions

2011-09-23T00:00:00Z

Do you want to reach people? Are you interested in improving your marketing communications and PR endeavors? Do you have your own brand ambassadors? Do you need the latter? Read on to find the answers to these questions!

Real-Time Marketing for Agile Real-Time Winners

2011-09-02T00:00:00Z

Do you know what qualities you have to possess in order to succeed in business? Are you familiar with the notions of agility and real-time management and engagement? Wanna find out how to harness the forces of triumph? Then read on and have fun!

Beauty Is Only Skin Deep But Not on Mobile App Stores

2011-08-11T00:00:00Z

Beauty might be only skin deep, but this axiom does not necessarily ring true as far as the mobile app stores are concerned. In fact, gorgeous design and stunning graphics can make a huge difference. How come? Well, read on to find the answers for yourselves!

Mobile Marketing Lessons or the Bittersweet Story of In-app Purchases

2011-08-04T00:00:00Z

The mobile front offers a lot of opportunities for commercial growth and prosperity. There are different mobile apps business models that enable companies and individuals to take full advantage of the numerous opportunities out there. Yet, some promising technologies, such as the in-app purchases happen to do more harm than good.

Smart Mobile Marketing or How To Level The Playing Field With a Free Mobile App

2011-07-29T00:00:00Z

If interactive brand recognition and engaging brand exposure are the catch phrases of the season, then jump on the free mobile apps bandwagon. Yet, you might want to hold your horses and think twice before doing so.

When App Descriptions Rule the Game

2011-07-21T00:00:00Z

The die has been cast! Your mobile app is about to hit the App Store. Yet, there is still some unfinished business to attend to.

Compelling Mobile Marketing or How To Get Your Mobile Apps Noticed

2011-07-13T00:00:00Z

You think your app has what it takes to make it on the App Store or the Android Market? Think twice! Mobile marketing might well be the name of the game.

A for Appsterdam or How to Start a Technological Revolution in Europe!

2011-06-29T00:00:00Z

Have you heard of the Appsterdam movement? Are you interested in joining its ranks? Do you want to be part of the city of apps? Appsterdam is looking forward to having you on board!

Conquering the AppStore and Android Market: How Does It Work?

2011-06-23T00:00:00Z

Everyone wants an app on the AppStore or the Android market. Yet, many people create an app for the sake of having it while harboring hopes that it might eventually take off. Huge mistake!

Conquering the App Store and Google Play: How Does It Work?

2011-06-23T00:00:00Z

Everyone wants an app on the App Store or the Google Play space. Yet, many people create an app for the sake of having it while harboring hopes that it might eventually take off. Huge mistake!

Mobile Marketing 101: Conquering the Mobile Frontier

2011-06-15T00:00:00Z

Optimization for the mobile web adds the element of friendly multi-device searchability to your website and it enhances user experience. In other words, people using mobile devices spend more time on your website and who knows, they might purchase your products and/or services!

How to Deal with Customers from Hell

2011-05-31T00:00:00Z

Ending a relationship with an abusive customer is a pathway to success. Find out why it is not worth being stuck with a client who does not respect you.

Marketing Consistency is King

2011-05-20T00:00:00Z

We all want to succeed in business. We are determined to work hard and do all that it takes to reach the top. Yet, despite our best efforts, we often fail to demonstrate consistency, which holds our overall efforts together.

Stuff We Say

2011-05-18T00:00:00Z

Gobble up the pithy morsels of pure wisdom or complete stupidity we want to share with you on a daily basis! Follow 'Stuff We Say' closely!

Rock the Business World by Focusing on the Right Goals!

2011-05-13T00:00:00Z

In order to succeed in business, you need to climb mountains, fight battles, and accomplish numerous objectives. Yet, focusing on the right goals can do miracles for your business.

Contain the Wildfire of Negative Publicity Without Getting Burnt

2011-04-27T00:00:00Z

Enter a war you can definitely win! The war on negative publicity! Find out how to combat negativity online and emerge more triumphant than ever before!

Becoming a Leader of the Business Pack

2011-04-15T00:00:00Z

Marketing creativity can lift your business endeavors up! Will you dare to experiment?

Give Your Website the Looks That Kill

2011-04-07T00:00:00Z

Do not compromise on your branding! Use the right images to convey the right messages.

Protecting the Ideas That You Pitch: Between a Rock and a Hard Place

2011-04-01T00:00:00Z

Contrary to what some VCs claim, ideas matter. Yet, it seems like a Herculean task to keep your grand designs secret while trying to convince your prospects that you are the right person for the job.

Fast as a Shark in the Competitive Business Ocean

2011-03-25T00:00:00Z

Engaging in a high speed chase with your business competitors might leave you lagging behind. Get an early start, buckle up, and hit the market with your best shot as soon as possible.

The Strong Arm of Contract Law or Why Non-Disclosure Agreements Still Matter!

2011-03-18T00:00:00Z

The world of non-disclosure agreements: better legally safe than bitterly sorry

C'mon and Like Me on Facebook

2011-03-11T00:00:00Z

Attract new fans, promote your brand, and turn your Facebook Page into a business magnet!

Fire Up Your Crowd on Twitter

2011-03-04T00:00:00Z

Branding on Twitter has become easier than ever! Capture the mood, publish great content, and rock'em all!

Social Branding Rock-a-Rolla

2011-02-22T00:00:00Z

Take a ride on the social media roller coster and build, promote, and expand your brand!

Branding for Business: More Than a Feeling

2011-02-17T00:00:00Z

Branding should never be underestimated. Whereas great branding can boost your overall performance, bad branding or the lack of such can bury you six feet under!

Digital Graffiti: Web Copywriting for Champions

2011-02-11T00:00:00Z

The rules of the game have changed! Learn why engaging copywriting can hook your visitors up!

Buyer Personas or Marketing Lessons in Empathy

2011-02-04T00:00:00Z

Reaching your customers by putting yourself in their shoes.

Stand up and Shout the Custom Way

2011-01-27T00:00:00Z

Wading through the thicket of standardized products and services makes you realize why custom works stand out!

Competitive Advantage or How to Rock the Market Like a Hurricane

2011-01-17T00:00:00Z

Find out how to give your business an edge and speed down the road to success

Business Intelligence MO that makes James Bond Green with Envy

2011-01-07T00:00:00Z

The competitive intelligence modus operandi essentials of the smart businessman/businesswoman

Profiling the Enemy: Taking Your Business Competition Seriously

2010-12-15T00:00:00Z

Predicting every move of your competition helps you stay on top. To do so successfully, you have to use business intelligence in order to profile our business competitors

Demand a Blog Post!

2010-12-10T00:00:00Z

Request a marketing or a software subject you would love to read about and we will do our best to grant your wish!

Feasibility analysis: the means to a successful end

2010-12-02T00:00:00Z

Conducting a feasibility analysis is the single most important step that can nip business mishaps and entrepreneurial failure in the bud. Still, people often leap in the dark and later on, they regret doing so. Why? Because they did not proceed carefully and they did not see the business forest for the trees.

Marketing 101: It's all in the business concept

2010-11-26T00:00:00Z

If you have an ill-defined business concept and a hastily drawn corporate identity your company is in for a whole lotta trouble.

What went wrong?

2010-11-22T00:00:00Z

This is the beginning of a marketing communications blog series that identifies business mishaps and teaches you how to avoid them.

Ramble on: Marketing Communications and Software Engineering for enthusiasts

2010-11-20T00:00:00Z

Manifestation of Rock & Code to feed your marketing and software Frankensteins with delicious blog posts.